After the technological advancements, newspapers, and radio faced the challenge of coping with competition from the modern methods of relaying information like television. In the 1980s in the United States, more than 63 million newspapers were being distributed on a daily basis. Newspapers were the favorite way of reaching the audience. Today, the number has reduced to slightly above 10 million.
Radios on the other hand have seen a major decline in the audience, resulting in a decline in advertisement revenue by radio stations.
There is no hiding that these industries have been affected by ever-changing technology. Although the future holds some hopes, it will be hard for both to adapt to the changes.
Here is how Newspapers and Radio industries have tried to shape their future.
Technology has made the globe to be a small community. Passing information from one person to the other is now manageable from the comfort of your home. Getting information or any news update is now easy and cheap. You require a phone and the internet, and you are good to go. Most people are estimated to shift to using technological apps for radio streaming and read newspapers online.
People come from a different local background they like to associate themselves with. This has an impact on the future of newspapers and radio as many local contents continue to increase with listeners. Like in Africa, many local radio stations have emerged, information can reach anyone anytime in the language they can understand. Newspapers are published in a language that the community can understand better.
With listeners now wanting to see their favorite radio hosts and newspaper editors, the future will probably move to stream the shows with radio hosts
seen live during the programs. Most radio hosts are already shooting videos that are going viral every minute.
Cutting The Commercial Load
While advertisement revenue continues to decline as radio and newspapers keep on drifting to the least methods of reaching the audience, most of them will resolve to cut on the advertisement and repurposed their content to stay relevant. Longer advertisements will be cut short to accommodate more content.
Smart speakers bring the radio back into the light. Many radio owners are running advertisements to inform their listeners where they can purchase smart speakers. This is because they know how important this is in helping them make a come back
The future of the newspaper and radio holds some high hopes. Although it is facing issues with coping up with the current world, several ideas are being put into practice to maintain its existence, even if it means changing its way of operation. Radio and newspapers have adopted the latest technologies, offering their audience easy access almost everywhere they go.